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August 11, 2010


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I am sorry that it has taken me so long to respond to this post. But some great, great images that should go up in every law firm (in the UK where I am based) with a Big Fat Hand sign which says: "Ignore at your PERIL". Up until about a month ago I was a practising solicitor but as a result of an epiphany (sorry if this sounds OTT) I decided to leave the front line and have now moved over into business development which is more like a euphemism for stating the obvious - you know (basic) 101 stuff like speaking to your client, thinking like a buyer and strengthening internal communication.

Social Media was going to be the platform for my great escape but at the moment I am having far more joy working with businesses outside of professional services who seem more easily at home with the concept of earning attention and not bugging people for it. If you haven't already seen it I would thoroughly recommend the Vimeo video on David Meerman Scott's website where he calls in aid the Harry Potter Theme Park marketing based on a secret video being shown to the 7 most influential Harry Potter bloggers in the world which enables the message to be transmitted to 350M in the space of 24 hours.

Quite why law firms are so slow to adopt social media is a mystery to me - well actually not: I think they fear that which they don't understand. They need to be prepared to let go and the risks can be managed with a nice wordy policy and some wacky people (not sure if they go together) who are willing to experiment with the platforms so as to engage with their clients.


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