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January 29, 2009

LexThink Innovate: Who should come?



I appreciate that it is kind of difficult to get your mind around a "legal innovation conference," so I'm going to take the next few days to describe what I'm trying to accomplish with LexThink Innovate, and give some insight into the kinds of things we're going to be doing.

Since I've had several inquiries about what kind of lawyers would find the experience valuable, I've compiled a list of Ten Things (similar to my "Ten Rules" posts) that describe who I believe to be the typical LexThink Innovate attendee.  If any of these resonate with you, keep March 29 and 30 open on your calendar:
1.  You don’t think “innovative lawyer” is an oxymoron, but you do think lawyers who refuse to innovate are morons.

2.  You appreciate the difference between creative thinking and “creative” billing, and embrace the former while avoiding the latter.

3.  You know that if you focus on being just like your competitors, the worst thing that will happen is you’ll succeed.

4.  You understand that innovation is just like exercise: it isn’t particularly hard to do, but you know you won’t see results unless you do it everyday.

5.  You’ve learned more about serving clients from paying attention at Starbuck’s than you’ve ever learned by paying attention in law school.

6.  The only thing you want to measure in six minute increments is how long it takes to make two three-minute eggs.

7.  You know that you can’t take care of your clients if you don’t take care of your business -- and you refuse to apologize for making a profit when you succeed at both.

8.  You get more value from the conferences you attend by standing in the hallways and talking to attendees than you do by sitting in the ballrooms and listening to speakers.

9.  You’re far more likely to have just finished reading a business book than a legal text, and recognize that lawyers can learn more from well-run businesses than businesses can learn from well-known lawyers.

And the most important one:
10.  You’re tired of being the only lawyer you know who thinks like you do, and long to meet others who feel the same way.
The registration page is here.

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