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October 27, 2008


Steve Lombardi

Great post . . . especially love the point about Google. Most solo and small practice lawyers make the mistake of viewing Google as the solution to their new business problem. Most end up disappointed. Online marketing can be powerful for attorneys, but it starts with the distribution.


Dave Lorenzo

Great stuff. Exactly on point.

I would also add something about getting a website that looks like everyone else's and putting up a blog, updating it once a month and then complaining that you don't get enough clients from it and saying "blogging isn't worth it".

Dave Lorenzo

Bob Friedman


Number 5 grabbed me by the neck. I've been neglecting my "great" clients.

Thank you for the reminder.


Thank you so much for these lists, particularly this one. I had a good laugh at some of them. Number 3 really tickles me.

Richard Granat

Some of your law firm readers may be interested in applying for the James I. Keane Memorial Award in Excellence in eLawyering, awarded by the ABA at ABA TECHSHOW in April, 2009.

Here is the relevant information:

The James I. Keane Memorial Award for Excellence in eLawyering is awarded once a year by the Law Practice Management Section of the American Bar Association at the Annual ABA TECHSHOW in Chicago. The Award is named for James I. Keane, the founding Chair of the ABA eLawyering Task Force. The Task Force was created in 2000, when ABA President William G. Paul, of Oklahoma City, Oklahoma, took the unusual and creative step of asking a Section to assume responsibility for one of his presidential initiatives, namely an examination of ways that lawyers could use the Internet and other electronic resources to deliver legal services to people of moderate means more efficiently and effectively. Last year's recipient was the law firm of Cowell Taradash, P.C., based in Chicago, for the web site at Illinoisdivorce.com . The ABA eLawyering Task Force of the Law Practice Management Section will review the nominations and select the recipient. The Award Guidelines and Nomination Forms can be found here. Law firms can nominate themselves. The deadline for submission is January 15. 2009.


Patrick J. McKenna

Matt: Brilliant! I love them all, especially your point #2 - about asking yourself just how googlicious are you.

Gerry Oginski

Excellent post. You hit the nail right on the head. Those lawyers who choose to ignore these key points will scratch their heads when their colleagues who "get it" surpass them with minimal effort.

Matthew Crider

Matt, another great article. Keep up the good work. Matt

Jared Hawk

Great post, Matt. I think the google stat is a little eye-openening for me, and I live online!

Norris Krueger

Thanks again for the Boise Idea Market!

But it's #6 that's genius. Thank you notes are ALWAYS in order, especially for no apparent reason. Just that you're grateful.

And we all have more to be grateful about than we recognize.

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