Andrea Learned writes about how women appreciate an edited selection:
Not every laptop known-to-man needs to be available at your consumer electronics store. Rather, do some research and reflect that you know your customers: deliver the top 10 sellers or the ones about which your customers requested most information in the past few years. … If your camera store, clothing store, appliance store or computer store has done its work, you will have discovered the "top 10" of your women customers' favorites and those will be the ones you provide and the products for which you train your customer service staff to know EVERYTHING about.
For me, the takeaway quote for professional service providers:
Sometimes limits aren't bad. In a retailer's situation, narrowing product selection can just reflect an excellent understanding of the store's core customers.
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