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July 16, 2009

Using Facebook Ads to Find Legal Work

Attention Law Students:  There's a great post over at One Day One Job abut Using Facebook Ads to Make Employers Hunt You Down that's definitely worth a read. It recaps an experiment where job seekers used targeted Facebook ads to reach people who worked for companies they admired.  For Katelyn Hill (below), here's what happened:
Katelyn Hill recently graduated from Abilene Christian University with a degree in Electronic Media. She loves television and movies and hopes to work in the entertainment industry, so she targeted the Walt Disney Company with her Facebook advertising campaign. Her ad received 685 clicks, which garnered 21 e-mails and 4 Facebook messages. She was offered one job interview, but wasn’t quite qualified for the position, so she declined. She also had several e-mails from individuals who offered to forward her resume to their supervisors. Many others offered her general advice on finding a job with Disney or commented on how creative they thought her ad campaign was.

I think this is a brilliant idea.  It isn't a reach to take this approach and target attorneys and staff at specific firms you'd like to work for. 

It could (though your malpractice carrier may disagree) also work for lawyers targeting specific clients or types of work as well.


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I've used Facebook ads to promote my law blog. It's great that I can target by age and geography. I target ages 25-55 within 25 miles of my office. People that I only know on a very limited basis (we may recognize each other or are friends of friends) will come up to me and tell me they saw my ad on Facebook.

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