If you must compete on price, here's a McDonald's billboard that might give your marketing people some inspiration:
Found on Billboardom. Full Story Here.
Found on Billboardom. Full Story Here.
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July 15, 2009
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MATT HOMANN
Matthew Homann is the founder of LexThink LLC and a former lawyer and mediator.
He consults, speaks and hosts retreats and conferences to help innovative lawyers serve clients better, be happier and make more money.
He lives in St. Louis with his daughter Grace.
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That's an amazing billboard! You could apply this to any field. In the legal SaaS field you could say "Boxed Software is Dumb"
Posted by: Dan Johnson | July 16, 2009 at 05:58 PM