Want to Buy a Law Firm Brand?

I came across IncSpring yesterday.  It is a marketplace where designers can sell (and companies can buy) "ready-made brands."  If is a pretty neat concept, and you get to deal directly with the designer.  Not a lot of "legal" brands yet, but if you're a Texas Lawyer, you can do a lot worse than Lone Star Law:

Comments

[Daniel]

I'm may not understand exactly what incspring is going for, but I think it's a bit off to call a logo a "brand". Any brand really exists in the mind of the consumer, and is ever changing. While ad agencies talk a lot about brand I think that most of them really mean identity. Identity is really more of a signature, making sure that a company always looks the same everywhere. This can help people to associate a product or service with a brand, but I don't think it *is* the brand.

Here's a great book that I really enjoyed, and which says more or less the same thing.

http://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0735713308

[Robert McGuire]

Thank you Matt, for your kind words and talking about my logo design. I really appreciate it and hopefully soon a TX law firm or lawyer will use it. Thanks again.

[Bruce]

Very cool, site, Matthew--thanks for flagging it. I enjoy your blog very much. You have a knack for identifying interesting and different things.