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[T]he best single diagnostic question for determining if an organization is learning and innovating as it moves forward is: What Happens When People Make a Mistake?What's the answer for your firm?
Make it good enough to print on a t-shirt. The word Introductions isn’t good enough for a t-shirt. Say hello to my little friend is. Not every headline has to be t-shirt worthy, but that’s not a bad goal.How many of your titles would look good on a t-shirt? Open up that last presentation and get to work!
Make it fit on one line. Hey, what you lack in quality, you can’t make up for in volume. Read the really great headline writers. I like the New York Times and USA Today, but CNN and the New York Post write the killer headlines. They’re short. Often two words. But two killer words.
Say what’s on the slide. Obscurity is great for the CIA, but we’re talking about PowerPoint and communication. If a single word will do, then please be my guest. Otherwise, write descriptive headlines. (And if you violate the “fit on one line” rule, it had better rock.)
Forget headlines. If you can’t think of a great headline, then maybe you shouldn’t have one. Steve Jobs doesn’t need headlines.
If your slide is filled with bullet points, even a killer headline won’t help. You see that little key on your computer that says DEL? Go ahead, push that one. Watch your presentation magically get better.
Visit the post above to see some examples, and think about starting your next difficult client conversation the same way.When you approach someone to talk, you're asking for their time and their attention. Your topic might be interesting, it might have some tension attached, or maybe it's about something you want to change. Regardless, the other person wants to know that you are thinking of them.
The next time you need to engage someone--especially if it's a difficult conversation--approach it by thinking this way:
You are important to me and this conversation.
We are in this together.
I (hope, need, want) ...
The fastest way to find a small object on [the] floor is to look for its shadow. Roll a flashlight around on the floor. The object may be tiny but its shadow will be big and easy to spot!


Matthew Homann is a lawyer, mediator, blogger and entrepreneur who’s an innovative and passionate thinker about changing the practice of law in ways that benefit both lawyers and clients.
Described as an “Innovational Speaker,” Matthew shares innovative billing strategies, creative marketing techniques, proven customer-service principles, and cutting-edge ideas from other industries and professions with lawyers to help them tap into their own creative reserves and make dramatic improvements in their businesses and their lives.
Matthew is the founder of LexThink LLC.