Got er Done!

Ben McConnell and Jackie Huba share a great idea in this post about a condo development that posts huge "SOLD" signs on the outside of each unit, arguing that the signs "are the best possible evidence" that the condos are desirable.



I was wondering if this idea could also work for lawyers.  Imagine a weekly or monthly full-page newspaper ad that shows all the new business formations, real estate closings, or even "newly single" divorce clients a firm helped (with their permission, of course).  Not sure how this works in some jurisdictions, but it is a thought.  What do you think?

Comments

[Michael Sherman]

Interesting idea about the ad, but most of my divorce clients would not want to promote the fact that they got a divorce (although there are a few that might want to run their own ad!). I could imagine it being effective, perhaps in the corporate setting, where it also has a bit of a promotional aspect for the client (i.e. look, I just launched this new business).

But, the underlying strategy of using social proof to promote your practice does have application across the board regardless of practice area. I use it in the form of testimonials that go to my prospective clients and in a pamphlet made available in my lobby. I also have some promotional material that talks about the different types of occupations of my former clients, so prospective clients relate to the fact that I've represented others similarly situated (I'm a doctor, and this guy has represented other doctors, etc.)