To Make More Money, Charge More Money

Reluctant to raise your fees, check out this article from CNNMoney.com on how to raise prices while keeping customers.  Worth a read.  Here's a taste:

Many business owners assume that any price increase will drive customers away. But consultants who work with small companies say they often under-estimate their pricing power. Those owners know their costs are rising but sometimes forget that fuel prices are soaring worldwide and that workers are demanding higher wages even in China, India, and other developing countries. Many small U.S. manufacturers, in particular, become so focused on price competition with larger rivals or foreign ones that they don't appreciate the value of the added quality they offer, their fast and reliable delivery, or other superior services they provide - or could provide - to justify higher bills.

Hat tip to Barry Moltz.

Comments

[sfberglund]

Innovation is the key of course - in 5 areas:

* pricing practices,
* the service you offer,
* the position you take (niche),
* how you network, and
* how you deliver the service.