Spring Cleaning: Time for Another Idea Garage Sale

It has been almost a year since my last Idea Garage Sale, and it is time for me to clean out my link closet.  Here are some miscellaneous goodies I've been saving that I'm giving away, free for a good home.

• Anybody out there marketing their law firm as Green?  You know, only using recycled paper, reducing your carbon footprint, donating portion of fees paid to an environmental charity, picking up trash by the side of the road?  Just wondering.  Seems like a marketing no-brainer to me.

• Here's a great name-remembering tip:
  

If you are unable to remember someone's first name, simply ask them:
"What's your name?" When they reply with their first name, laugh and
say "Oh no, I knew that, of course. I meant your last name". This is a
much more acceptable thing to forget--and you still get their full name.

• Got any car dealers or automotive nuts as clients?  Get them this.

• Do real estate work?  Check Cyberhomes out.

• Mmmmmmmm, beer.

• For your divorce lawyers out there, here's a great tool for your clients:  PhotoWipe.  It "magically removes unwanted objects from your photos."  Or try the Face Transformer.
  

• Reserve that parking space before you get to the airport.
  

• Here's why you should go with your Gut.
  

• Have you created a social network for your clients?

• Want to learn more about a client's industry, search for industry-specific conferences on Confabb.

• Use a wiki to set your client appointments?

• Need to understand Networks?  Check out all of these essays from Forbes.

• Have ugly clients?  Be careful in front of a jury (or a game show audience):

We find that the most attractive player is equally likely to be eliminated as the average-looking players. The least attractive player, on the other hand, is significantly more likely to be eliminated. The effect is substantial: The least attractive player is almost twice as likely to be eliminated at the end of the first round than any other player. ...Less attractive players are discriminated against, for reasons that are uncorrelated with their performance or behavior during the game.

Comments

[transformed Zoe]

hey, the transformer is a great tool :-)

[lurker]

DLA Piper - at the bottom of all of their emails is the statement "Please consider the environment before printing this message" and that permeates everything they do, including printing of materials and collateral. They're adamant about using materials with a high recycled content.