One Way to Sell Wisdom
Having a difficult time “selling” your value as an advisor instead of a tecnician? Here’s an easy-to-understand way to communicate the differences between Data, Information, Knowledge, and Wisdom, from the Across the Sound podcast (via Howard Kaplan):
Data is "the sun rises at 5:12 AM"
Information is "the sun rises from the East, at 5:12 AM"
Knowledge is "If you're lost in the woods without a compass, follow the direction of the sun to find your direction"
Finally, wisdom is "Don't get lost in the woods"