So, When Are You Starting Your Blog?

Since I’ve been in a BlawgThink-induced cave for the last several weeks, this may be old news, but as I catch up on my blog reading, I ran across this study (thanks to the Trends I’m Watching blog):

The survey found that 55% of corporations have adopted blogs for both internal (91.4%) and external (96.6%) communications. More than half of these organizations launched their blogs within the last year, and most of these started within the past three months. That’s a hockey stick. And it suggests that corporate communicators will drive future growth of the social media market.

As Dennis Kennedy might say, here’s the money stat:

Of those groups not blogging, the majority (70%) are positive about starting a blog, with 7% intending to start a blog immediately, 13% intending to start a blog within a year and with 50% studying the possibilities. Only 11%, or 1 in 9, of the total respondents are not blogging today and have no plans to do so.

WOW!  I wonder if (or when) we’ll see a similar response from lawyers and law firms?