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July 26, 2005

Hire more female lawyers

From Autoblog comes a pointer to this article in the U.K.’s News.Telegraph about ways automobile manufacturers and dealers are making their showrooms more “female friendly.”  The obvious solution?  Employ more women:

"We are now actively trying to recruit more female staff," said [Honda]spokesman Paul Ormond. "It is important to treat women with the respect they deserve and not to make stupid remarks, patronise them or talk down to them. . . . Mr Ormond said female sales staff tended to be seen as more honest, more inclined to be realistic and less flamboyant than male counterparts.

According to the article, Ford has a women’s product panel that “mystery shops” for cars in the company’s showrooms. 

"When we first started, our initial findings were disastrous," said Angela Savage, the chairman of the panel. "But things have moved on. In the early 1990s, I don't think anyone realised quite how much influence females had in the purchase of the family car, or the spending power that the independent women had. Car dealerships are much better nowadays."

Are lawyers’ offices?

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MATT HOMANN

  • Matthew Homann is a lawyer, mediator, blogger and entrepreneur who’s an innovative and passionate thinker about changing the practice of law in ways that benefit both lawyers and clients.

    Described as an “Innovational Speaker,” Matthew shares innovative billing strategies, creative marketing techniques, proven customer-service principles, and cutting-edge ideas from other industries and professions with lawyers to help them tap into their own creative reserves and make dramatic improvements in their businesses and their lives.

    Matthew is the founder of LexThink LLC.

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