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June 28, 2005

Brew up some clients

Rosa Say passes on a great way to spend your marketing dollars:

This morning Kerwin and I walked into a Prescott Starbucks and both ordered their strong-brew coffee of the day to then find it was free. The barista at the cash register motioned over to a gentleman sitting in an animated discussion with a group of about six others, and said, “Your coffee is on Mr. Perez this morning.”

As Kerwin stirred cream and sugar into his coffee, we read a poster on the wall right above the condiment station with a picture of Mr. Perez’s smiling face explaining that every Wednesday morning from 8:30am-9:30am he buys coffee at that Starbucks for all his customers and anyone else who wants to talk story with him about investment banking and Prescott’s promising future.

Absolutely, frickin’ brilliant.

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» Two Remarkable Ideas from Richard Robertson asks "What Now?"
Free of charge, here are two remarkable ideas. The first is from Rosa Say via the [non]billable hour: [Read More]

» Anyone for a cup of coffee from Kansas Family and Divorce Lawyer
This is an idea that I also have been kicking around since I first saw the concept offered by Legal Grind. [Read More]

Comments

Aloha Matt! Thanks so much for the mention!

I wish you could've seen Mr. Perez that morning to fully appreciate just how brilliant he is.
Rosa

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MATT HOMANN

  • Matthew Homann is a lawyer, mediator, blogger and entrepreneur who’s an innovative and passionate thinker about changing the practice of law in ways that benefit both lawyers and clients.

    Described as an “Innovational Speaker,” Matthew shares innovative billing strategies, creative marketing techniques, proven customer-service principles, and cutting-edge ideas from other industries and professions with lawyers to help them tap into their own creative reserves and make dramatic improvements in their businesses and their lives.

    Matthew is the founder of LexThink LLC.

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