Five by Five - First Edition

For my first edition, I've asked five seriously cool women bloggers for their five thoughts on the following question(s):

What are the five worst mistakes a lawyer can make when marketing to a female potential client?

Alternatively, what are the five best things a lawyer can do to secure a female's business?

I'm amazed at how great the ideas are, and how generous all of the participants have been with their time and advice. I'll post each blogger's ideas in individual posts throughout the day. Enjoy!