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Ran across the Business Evolutionist Blog today and found this post on Trading Up, the book by Michael Silverstein and Neil Fiske. John Strande highly recommends the book and has gotten me to order it. I'll let you read his post, but one of Strande's readers suggests that the lessons in the book seem equally applicable to selling both goods and services. I'll post my thoughts on the book (and applying its ideas to legal practice) once I finish it.
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Matthew Homann is a lawyer, mediator, blogger and entrepreneur who’s an innovative and passionate thinker about changing the practice of law in ways that benefit both lawyers and clients.
Described as an “Innovational Speaker,” Matthew shares innovative billing strategies, creative marketing techniques, proven customer-service principles, and cutting-edge ideas from other industries and professions with lawyers to help them tap into their own creative reserves and make dramatic improvements in their businesses and their lives.
Matthew is the founder of LexThink LLC.
Matthew,
Glad you liked the post.
Actually, one of my friends asked the question if the rules apply beyond consumer goods. The reply was mine.
Can't wait to hear your thoughts!
Thank you!
Jon
Posted by: Jon Strande | February 17, 2004 at 05:25 AM