FedEx gets it.

In another Information Week article, FedEx chairman, president, and CEO Fred Smith talks about his company's business strategy for the next decade. Instead of tackling big project after big project, Smith says,

the one thing FedEx won't do is pursue its goals in what he calls "dim-the-lights" projects, big undertakings that suck up lots of resources. "There have been a lot of enormous screw-ups trying to do that," he says. "We try to do a lot of work on the front end, divide things into bite-size pieces, do things in a more evolutionary way."

The article continues:

The end-game is to make FedEx so valuable to customers that they keep coming back for more services. "What I can do is make the services and systems I offer so easy to use that I'm going to get a real sticky relationship with you," [Smith] says. "We want to give you end-to-end visibility and [let you take] cost out of your business."

Shouldn't a business law firm have a similar goal? How many law firms focus on "taking the cost out of" their clients' businesses?